Coffee was first discovered in Eastern Africa in an area known today as Ethiopia. A popular legend refers to a goat herder by the name of Kaldi, who observed his goats acting unusually frisky after eating berries from a bush. Curious about this phenomenon, Kaldi tried eating the berries himself. He found that these berries gave him a renewed energy. The news of this energy-laden fruit—and its benefits as a magic elixir for health—quickly spread throughout the region.
Locals then took this "coffee" across the Red Sea to trade with the Bedouins in the Arabian Peninsula. Dutch traders passing by Arabia eventually spread the coffee plant around the world.
Coffee made its way to the Americas in the 1700s. A French infantry captain nurtured one small plant on a long journey across the Atlantic. Within 50 years, this one plant, transplanted in the Caribbean Island of Martinique, became the predecessor of over 19 million coffee bushes on the island. It was from this humble beginning, that the coffee plant found its way to South and Central America—the largest coffee-growing regions in the world today.
The first coffeehouse in Europe opened in Venice in 1683, though coffee had been available since 1608, it was reserved mostly for the upper class. These coffeehouses had historically been a popular meeting place for revolutionaries and political debate. In France, the revolutionists began discussion of the bourgeoisie in Parisian coffeehouses and the founding fathers of the United States formed their national policies in coffeehouses.
And did you know the Boston Tea Party of 1773 convened in a coffeehouse? One of the biggest reasons coffee is the "beverage of choice in the U.S.," dates back to England's high tea taxes. The Yankees didn't want to pay the tea taxes and dumped loads of tea in the Boston Harbor. In continued protest, residents of the New World then took to drinking coffee. Coffee was declared the national drink of the then colonized U.S. by the Continental Congress, in protest of the excessive tax on tea.
Today, the coffee industry continues to evolve. Coffee shops are in every city and seemingly on every street corner. The business continues to grow, and now you can be a part of its future.
You have the chance to be a modern-day "coffee trader" by helping take our unique product to the billions of coffee drinkers around the world, and helping Javita "evolutionize" the coffee industry.